Analytics are extremely useful for social media marketing.

It is only social media analytics tools that can allow you to make sense of your social media stats. The insights provided by these tools inform your overall marketing strategy.

You can tell what’s working and hence replicate success and also find out what isn’t working.

With the proper tool, you can streamline your social media marketing efforts and apply limited marketing resources for maximum benefit.

We’ve put together a list of 8 great social media analytics tools. Most of them are free or have a feature-packed free trial option. They are not arranged in any particular order.

1. Iconosquare


Iconosquare (formerly Statigram) is an Instagram analytics and management platform. Some of the features include:

  • Measure your follower growth.
  • Visualize followers gained daily and lost.
  • Find out where your followers are located.
  • Manage all your accounts from the same interface.
  • Schedule posts in advance.
  • Create custom feeds to follow specific groups of users and hashtags.
  • Find the best Instagram influencers in a few seconds.

Iconosquare has a full-featured 14-day free trial after which pricing starts at $54 per year.

2. Google Analytics

google analytics

Google Analytics is a must-use tool for any serious social media marketer. It is primarily used to track website traffic. Its social analytics provides you with the tools to measure the impact of social. You can:

  • Identify high-value networks and content.
  • Track on-site and off-site user interaction with your content
  • Tie all this back to your bottom-line revenue through goals and conversions.

Google Analytics is completely free, all you need is a Google account (Gmail).

3. Tailwind

Tailwind social media managements app

Tailwind is a Pinterest and Instagram analytics tool to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. Getting started is free and you can sign-up with either an Instagram or Pinterest account.

4. Beevolve

Beevolve website front page

Beevolve is a powerful and easy-to-use social media software for businesses. With Beevolve you can monitor your brand mentions, schedule and launch social media posts, and measure resulting sales and engagement for those posts – all in one easy-to-use platform.  Other features include:

  • Social media post statistics such as conversions, shares, and comments.
  • Post metrics drill-down such as heat maps of your campaigns
  • Visitor re-targeting
  • Digital channel measurement of the overall effectiveness of social channels in generating conversions and sales for your organization.
  • Visitor demographics
  • Competitive intelligence
  • Identifying brand advocates
  • Customizable reports

5. Riffle

Riffle by Crowdriff

Riffle is a Twitter dashboard that helps you build more purposeful relationships with your community. With Riffle, you can build instant rapport with anyone on Twitter.

This allows you to get insights into the current and potential value of everyone so that you can plan how to engage them effectively.

See anyone’s Twitter engagement, interest, and activity analytics in real-time so that you can make interactions more personal and meaningful. Riffle is free and can be added to the Chrome browser in seconds.

6. HowSociable

how sociable website front page

HowSociable provides you with a social score for all the main social networks. With a free account, you can see your social score for Tumblr, WordPress, Blogger, Reddit, and 8 other social sites.

To unlock your social score for Facebook, Twitter, Pinterest, Posterous, and 32 other social sites, you need a pro account that’s priced at $9 per 3 months. The social score factors in the activity around your brand over the last week.

7. TweetReach

TweetReach website front page

TweetReach by Union Metrics is a nifty tool that gives you a report of any hashtag, keyword, or account. Once you enter the hashtag, account, or keyword into the search field, you get a report that contains:

  • The estimated reach in terms of accounts reached.
  • Impressions generated.
  • Activity by the time of day.
  • The top contributors to that hashtag, account, or keyword.
  • A timeline of tweets

A free account entitles you to unlimited free snapshot reports, which provide a quick analysis of up to 100 Tweets posted in the past few days.

Full snapshots are priced at $20 each and allow up to 1,500 tweets from the past week. A paid subscription will cost you $99 per month.

8. WolframAlpha Facebook Report

wolfram alpha facebook

This is a tool built by the team at Wolfram Alpha search engine. The Facebook Report provides you with a visualization of your posting activity, friends, and conversations.

Conclusion…Social Media Analytics Tools

There are numerous other social media analytics tools to help you streamline your social media marketing. These are by no means the best but they are easy on the pocket and come packed with useful features.

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  1. author comments Suresha B says:

    Hey Adeshokan

    Great collection of Social Media Marketing tools. Thanks for such an Amazing post with best review.

  2. Hi Adeshokan,

    Thank you for including TweetReach by Union Metrics in your piece. We appreciate it! Anyone interested in checking out our multi-channel analytics plans can do so here:

    Thanks again!

    – Sarah A. Parker
    Social Media Manager | Union Metrics
    Fine Makers of the Union Metrics Social Suite & more

  3. Seems like almost all the listed tools are new to me and I haven’t tried any of these except google analytics. I will surely check these tools soon.


    1. Hi Nick,

      Glad you find some new tool to try from the list above. Let me know how it worked for you. Thanks for your time here.

    2. author comments Nikhil Makwana says:

      Same as here Nick! I’m also not aware of these list of tools except google analytics.

      Thanks for these tools Adeshokan. Going to try them all.

      1. Hi Nikhil,

        Sure, most of these tools are not the regular ones we heard or read about. But they’re equally useful too and server even better purpose.

        Thanks for stopping by, Nikhil.

  4. Hii ADESHOKAN .

    This Blog IS Very USFull to This Social Marketing and to This like almost all the listed tools are new
    Thanks for such an Amazing post with best review.
    Again For Thanks For This Post.

  5. this is a good articles

  6. Social media marketing tools are awesome. I am very happy to read this article. Thank you very much

  7. Hi Adeshokan,
    Thanks for sharing those wonderful tools. Many of them are new to me. But I will try them.

  8. hello,
    your blog is very useful for this people who has no idea about social media marketing and all tools are very useful for SEO.
    Thank you for sharing this. you are amazing keep writing that type of blog and share with us so we will use your information.

  9. Hey Shamsudeen

    Great post to monitoring the social media by using the tools. Its useful for all. Personally i recommend Google anlaytics tool. You can monitor all platforms data in one place. Thanks for sharing.


    1. Hi Aadiv,

      Thanks for your input, I’m glad to read you find this post helpful. Yes, Google Analytics is a mush-have tool for online marketers.

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