It would be understandable for you to say that social media marketing can be challenging, especially if you are just getting started.
See how well the competition is doing on sharedcount.com. This can make you wonder what you are missing when it comes to the challenges of social media marketing.
However, there are a few social media challenges for brands that you may fail to notice. But they are of great significance to social media marketing. If you manage to tackle them, then there should be nothing in the way of your efforts reaping the anticipated results.
1. Creating a Social Media Marketing Strategy
An effective social media marketing strategy is essential if you are to succeed in this campaign. What does it entail? It should envelop what you are planning to achieve and the path you are to take to get there.
The first step in developing a marketing strategy is to clearly outline your goals and objectives. You should be able to set clear, precise, and attainable goals.
That way, it will be easier for you to come up with strategies that will enable you to attain them. A good plan will act as the perfect guide for achieving your goals.
2. Selecting a platform
Establishing your presence on the right platform could be one of the best social media challenges you’re going to face.
Yes, the fact that so many people use social media today presents your business with an opportunity to build the brand and make more conversions.
However, for your business to benefit from your social media presence, you need to choose the right platform.
It means that you should pick a platform where you are most likely to connect with your target audience. Some knowledge of your audience demographics will help you know the social media platform on which they are most active.
3. The Decline in Organic Reach
It must be one of the most challenging issues in social media marketing. Organic traffic means everything. So, when you note a drop in the reach, it is natural to get worried. However, it does not mean that all is lost.
The decline in organic reach is one of the common challenges of social media marketing. Many social media platforms have drastically reduced organic reach significantly, giving way to paid reach.
It is very reasonable to have a series of drops once in a while. You cannot always get the first shots right! To get back on track, you need to design the right content for your audience.
With the use of social media analytics tools, you will learn so much about what customers prefer regarding engagement. That way, you will be able to create content for your audience.
4. Escalation of Shares
Maybe how you will get your audience to share your content is putting you at your wit’s end. There is only one way around this: making your content worth sharing.
You can make your content worth sharing by, first of all, understanding your audience and keeping up with the trends.
Create content that will grab their attention and at the same time be useful to them. Getting more social shares is one big social media challenge for brands that leverage social proof for marketing and leads generation.
5. Measuring Social Media ROI
Social media return on investment (ROI) refers to how your business benefits from the time, money, and resources you direct to social media marketing efforts.
As mentioned earlier, it is essential to set goals for you to get direction on where you are headed. Without a strategy or goals, measuring the outcome of your efforts will either be challenging, or impossible.
With clear, attainable goals, and the right analytics tools, you will be able to know whether you are headed in the right direction, or you are in red herring.
6. Respond to all queries
With millions of users on social media platforms, it can be very challenging to keep track of all the comments, questions, and mentions that are made.
At the same time, not responding to them may make you look bad in the eyes of your audience: apart from the fact that responding is very beneficial to your brand.
To counter this challenge, you can employ social media marketing tools to keep you in the know.
7. Humanizing your brand
Humanizing your audience will get your followers on social media platforms to be loyal to your brand. Avoiding an overdose of promotional content by social media marketers is almost impossible.
Nevertheless, it is important to note that too much promotion can irritate customers.
For this particular reason, you should consider creating a relationship with your brand that will humanize your brand. Posting inspirational content once in a while could do it for your brand.
8. Be Creative with Your Content
SEO experts and social media marketers will always advise you to get creative with your content for you to drive the traffic you desire. Creativity entails incorporating more photos and videos into your content.
Sticking to text in creating content has been phased out. Live streaming and Infographics are taking over the internet.
The catch is that it creates more engagement. Make use of the image formation tools in the market and watch your brand go to the next level.
9. Make Your Employees Your Brand Advocates
How do you increase the credibility of your brand? Using your employees is the best way to go about it. Your employees are the most trusted source of information on anything regarding your brand.
You can make your employees post your company’s content on their social media pages.
That way, you will create brand awareness and drive organic content.
10. Working With an Industry That is Regulated
Most sectors have restrictions when it comes to social media marketing.
However, it does not need to be as tight as it may sound. By going through the set of rules and regulations in place for your specific industry, you will benefit as much as any other unregulated sector.
If you manage to overcome the above-mentioned challenges, then you are good to go!