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It would be understandable for you to say that social media marketing can be challenging, especially if you are just getting started.

See how well the competition is doing on sharedcount.com. This can make you wonder what you are missing when it comes to the challenges of social media marketing.

However, there are a few social media challenges for brands that you may fail to notice. But they are of great significance to social media marketing. If you manage to tackle them, then there should be nothing in the way of your efforts reaping the anticipated results.

1. Creating a Social Media Marketing Strategy

An effective social media marketing strategy is essential if you are to succeed in this campaign. What does it entail? It should envelop what you are planning to achieve and the path you are to take to get there.

The first step in developing a marketing strategy is to clearly outline your goals and objectives. You should be able to set clear, precise, and attainable goals.

That way, it will be easier for you to come up with strategies that will enable you to attain them. A good plan will act as the perfect guide for achieving your goals.

2. Selecting a platform

Establishing your presence on the right platform could be one of the best social media challenges you’re going to face.

Yes, the fact that so many people use social media today presents your business with an opportunity to build the brand and make more conversions.

However, for your business to benefit from your social media presence, you need to choose the right platform.

It means that you should pick a platform where you are most likely to connect with your target audience. Some knowledge of your audience demographics will help you know the social media platform on which they are most active.

3. The Decline in Organic Reach

It must be one of the most challenging issues in social media marketing. Organic traffic means everything. So, when you note a drop in the reach, it is natural to get worried. However, it does not mean that all is lost.

The decline in organic reach is one of the common challenges of social media marketing. Many social media platforms have drastically reduced organic reach significantly, giving way to paid reach.

It is very reasonable to have a series of drops once in a while. You cannot always get the first shots right! To get back on track, you need to design the right content for your audience.

With the use of social media analytics tools, you will learn so much about what customers prefer regarding engagement. That way, you will be able to create content for your audience.

4. Escalation of Shares

Maybe how you will get your audience to share your content is putting you at your wit’s end. There is only one way around this: making your content worth sharing.

You can make your content worth sharing by, first of all, understanding your audience and keeping up with the trends.

Create content that will grab their attention and at the same time be useful to them. Getting more social shares is one big social media challenge for brands that leverage social proof for marketing and leads generation.

5. Measuring Social Media ROI

Social media return on investment (ROI) refers to how your business benefits from the time, money, and resources you direct to social media marketing efforts.

As mentioned earlier, it is essential to set goals for you to get direction on where you are headed. Without a strategy or goals, measuring the outcome of your efforts will either be challenging, or impossible.

With clear, attainable goals, and the right analytics tools, you will be able to know whether you are headed in the right direction, or you are in red herring.

6. Respond to all queries

With millions of users on social media platforms, it can be very challenging to keep track of all the comments, questions, and mentions that are made.

At the same time, not responding to them may make you look bad in the eyes of your audience: apart from the fact that responding is very beneficial to your brand.

To counter this challenge, you can employ social media marketing tools to keep you in the know.

7. Humanizing your brand

Humanizing your audience will get your followers on social media platforms to be loyal to your brand. Avoiding an overdose of promotional content by social media marketers is almost impossible.

Nevertheless, it is important to note that too much promotion can irritate customers.

For this particular reason, you should consider creating a relationship with your brand that will humanize your brand. Posting inspirational content once in a while could do it for your brand.

8. Be Creative with Your Content

SEO experts and social media marketers will always advise you to get creative with your content for you to drive the traffic you desire. Creativity entails incorporating more photos and videos into your content.

Sticking to text in creating content has been phased out. Live streaming and Infographics are taking over the internet.

The catch is that it creates more engagement. Make use of the image formation tools in the market and watch your brand go to the next level.

9. Make Your Employees Your Brand Advocates

How do you increase the credibility of your brand? Using your employees is the best way to go about it. Your employees are the most trusted source of information on anything regarding your brand.

You can make your employees post your company’s content on their social media pages.

That way, you will create brand awareness and drive organic content.

10. Working With an Industry That is Regulated

Most sectors have restrictions when it comes to social media marketing.

However, it does not need to be as tight as it may sound. By going through the set of rules and regulations in place for your specific industry, you will benefit as much as any other unregulated sector.

If you manage to overcome the above-mentioned challenges, then you are good to go!

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32 Comments

  1. Good piece of information illustrating the challenges of Social media marketing

  2. Responding to the queries of customers is important aspect of social media marketing. The customers think that it is an active company and interested in doing business. So. they figure out their needs and take a rough estimate from the owner to progress further, It is the initial phase of building faith and relation with clients. Thanks Adeshokan for publishing such great article.

    1. Hi Avinash,

      Thanks for your valuable input. Social media is an integral part of companies customers relationship building tools. Over the years, it has become an indispensable tool for marketing.

      Glad to have you here with us.

  3. Hey Shamsudeen
    Awesome share.!!!!!!!!
    Really amazing article.
    It’s helped me a lot.
    I have been searching for such an informative post for many days and it seems my search just ended here. Good work. Keep posting.
    Thank you for sharing this and looking forward to learning more from this blog.
    Keep blogging.

  4. That was a very informative article. Absolutely loved reading the post. It helped me a lot to understand social media marketing. Thanks for sharing.

  5. In today digital era use of social media is essential for your business growth. If you turn to social media, you will surely find your target audience. More and more people are using social media platforms nowadays. Once you find the right audience on social media channels, use it effectively to build remarkable brands.

    Building brands through social media will help you to get success in your business. Once you have a brand, you can attract more customers. And, with strong brands, you will have more brand loyal customers.

    Social media is a powerful tool to build stunning brands. It allows opportunities to build successful and remarkable brands.

    Have you ever think about how to build brands through social media?

    The effective use of different social media platforms will not simply build a brand, it builds remarkable brands. Branding is nothing but the values and experience the customers get. And, social media channels are the perfect place to offer values and a positive experience to your customers.

    Keep continuing reading this article to know how you can build stunning brands by using social media platforms.

    Visit Us: https://orbsl.com/blog/use-social-media-to-build-remarkable-brands/

  6. now a days social media is on peek for personsl use and business too…and thank you so much sharring this article about social media its impact on business…keep sharing more

  7. Great startegies,
    loved it.
    Great piece of work.These strategies are indeed provide great help while marketing digitally.
    Thanks for the information

  8. author comments Slangbusters Studio says:

    Hey,
    In this Digital Era, the power of social media is increasing day by day. It is necessary for the brands to be aware of ways in which social media can benefit them. A great piece of strategies for entrepreneurs.

  9. Hey Shams, Every point is spot-on. Social media is the only platform that people can’t live without in this modern era. I started a small Business setup in Dubai years ago, and I got many leads from social media platform.

    Keep educating mate. 🙂

  10. Yes. Social Media Marketing is the best Strategy in Digital Marketing. Obviously it increases brand awareness, engagement and leads to conversion.

  11. hanks for writing this great article. I’ve been using some of these techniques on by blog. But I didn’t know the phrase “Social Proof”. Thanks for sharing.

    1. Thanks, Mattew,

      Social proof is something that works great for marketing. I’m glad you learn something new from reading this post.

      Thank you for your time here.

  12. Hey Shamsudeen,, It is true many business owners and newbie bloggers ignore the social media marketing, One of the mistake that they do is they focus on too many social media platforms, instead of focusing on the few social media platforms which are relevant to their business. One more mistake business owners make is the they tools like Hootsuite and Buffer for social media automation. Using these tools will better manage social media campaign and saves a lot of time for them.

  13. Gone are the days’ social sites were used for entertainment purposes. Now, it is very crucial for any business to have a social media presence. This is a remarkable post. Keep the good work up 🙂

  14. I haven’t visited your blog in a while, and how glad I am that I did just now. What a wonderful list. And thank you for not only listing them, but telling a bit about why you follow them, and also providing links. I am familiar with some, but I look forward to learning about the others. Hope all is well with you — within and without.

  15. Till date, social media marketing stands as one of the best free marketing tools anyone could pick up and start working.

  16. Hello Shamsudeen

    Marvelous share.!!!!!!!!

    Truly astounding article.

    It’s encouraged me a ton.

    I have been looking for a particularly useful post for a long time and it appears to be my pursuit just finished here. Great work. Continue to post.

    Much obliged to you for sharing this and anticipating gaining more from this blog.

    Continue to blog.

  17. Thanks Shamsudin for sharing this post. I think Pintrest is a great platform for branding ourselves in Social Media. Now a days the users in Pintrest have been increased compared to others. We can also go with Linkedin.

  18. Thank you, Shamsudin for sharing a wonderful post. I think Pintrest is a great platform for branding ourselves in Social Media. Now a days the users in Pintrest have been increased compared to others. We can also go with Linkedin.

    1. Thanks, George,

      Glad to read you like this, and could leave your thought.

  19. Thanks for this post. If we can be honest, most of us have gone or are still going through some of this challenges. I recently experienced a decline in my organic reach but I’m picking up. Thanks again for the post SHAMSUDEEN

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