Serpstat Review + Black Friday Deals 40% Discount

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There are SEO tools that let you gain valuable insight into your industry and competitors so you can make better marketing decisions backed by data. Serpstat is one of those SEO tools.

Serpstat is an SEO tool that lets you do competitor analysis, growth hacking, site audit, PPC keyword research, backlinks analysis, keyword position tracking, etc. – Serpstat is a full-fledged SEO toolkit with all the marketing tools you’ll expect from an all-in-one SEO tool.

If you’ve used Semrush or Ahref before, you’ll find Serpstat easy to use and understand the data.

Before we go deep into today’s Serpstat review, there’s a fantastic discount offer when you subscribe to a 6 – 12 month plan.

The Serpstat Black Friday and Cyber Monday offer is on now and will end on the 17th of Dec. For new customers subscribing to a 6 – 12 months plan, you get a 40% discount.

For existing Serpstat users, you’ll save up to 30% on your subscription plan.

Away from that, let’s dive in…Serpstat Review

Site Audit

Let’s start with the Serpstat SEO audit tool…

To build a Google-friendly blog, your website pages must be optimized and free of critical on-page SEO errors.

To achieve this, you need to run your site with an SEO audit tool that is efficient and super good.

Serpstat has an SEO audit tool lets you run an in-depth on-page SEO audit on your site. It will detect any on-page SEO errors, report them, and provide recommended fixes so you don’t have to pay SEO professionals to help you.

You don’t need to be an SEO guru to read and understand the issues and recommendations in Serpstat. Everything is well laid out in a simple layman’s language.

Here’s an SEO audit I run for my site using Serpstat:

Like most SEO audit tools, the issues are categorized based on high, medium, and low priorities.

You may need to attend to the high-priority issues as quickly as possible. These on-page SEO errors might negatively affect your search engine’s visibility.

You’ll need to click on the label to learn more about the issue in each row, how to fix it, and on what page the error occurs.

This action will reveal all the necessary information to correct that page’s SEO.

Now, you only need to follow through on the recommendation and make the page as optimized as possible.

Keyword Research Tools

I found the Serpstat keyword tool one of the most efficient in the industry.

It lets you run in-depth keyword research by SEO and PPC keyword research from Google and Yandex databases.

Under the SEO keyword research formula, you can run keyword research by:

• Related Keyword
• Competitors
• Top pages
• Search Questions
• Search suggestions
• Keyword selections

When you run your seed keyword in the tool, you get detailed information about each keyword in the report. The keyword data will help you make marketing intelligence decisions based on the data.

Here are the keyword data you get from the report:

• Keyword difficulty
• Search Volume
• CPC – Cost per click
• PPC Competiton level
• SERP Features
• SERP Results

Website Analysis

If you want to explore your competitor’s SEO and PPC strategies, this is where you can dig into their data. Here, you can see how your competitor’s search engine ranking has changed since 2015 or when they first appeared in the Serpstat database.

Under the website analysis features, some tools let you uncover many SEO and PPC strategies for your and your competitor’s website.

And tools that show you more of your website’s SEO and keyword data.

Website Analysis has two aspects you can explore for SEO, keyword, and competitor research – Domain Analysis and ULR Analysis.

Let’s go over each aspect briefly.

Domain Analysis

Under the domain analysis, you can see a host of SEO, keyword, traffic, and Google Ads PPC data for the analyzed domain.

First, it shows you all the organic keywords the analyzed domain in the project ranks in Google’s top 100 search results.

Serpstat groups these keywords in this order:

• All Keywords – All ranking keywords
• New – Keyword the domain started ranking for
• Lost – Keywords the domain no longer ranks for.
• Improved – Keywords that have moved up ranking positions.
• Declined – Keyword that has lost ranking position.

If you click on the “show all” link, you will get even more organic keyword data that can be helpful to your marketing decisions.

You will see the website page that ranks for each keyword, PPC competition level, estimated traffic number, number of Google search results, keyword cost-per-click, keyword difficulty, and position.

These keyword data can be beneficial for many purposes.

Now, let’s dig deeper…

Competitors in Organic Search

The competitor in the organic search results is one powerful Serpstat feature that is helpful for competitor analysis.

These websites rank for keywords similar to your website pages on Google.

If you want to dig more into your competitor’s website data, you can. Click on the domain you want to explore; it will reveal more data about the website.

You will see their top website pages, ranking keywords, keyword trends over time, traffic trends, keyword position distribution, etc.

Domain vs. Domain

This feature lets you compare up to 3 websites side by side for Google keyword rank. You can see how they stack against each other in the Google search ranking.

Discovering keywords your competitors rank for but not you is a great feature. And the keywords you rank for but your competitors are not.

SEO Search

This feature lets you explore your website and that of two other competitors’ main organic keyword data – along with other essential keyword metrics.

URL Analysis

This feature allows you to explore website SEO data at the URL level.

So you can dig into the website pages individually and get more specific about your marketing plans.

To explore URL SEO and marketing data, enter the URL in the address bar.

You’ll get a detailed overview of the analyzed URL – top organic keywords, keyword position distributions, missing keywords, ads examples, Facebook shares, and top organic competitors.

Compare URL

You’ll find these SEO features helpful if competitor analysis is part of your marketing strategies.

Serpstat URL Compare feature lets you analyze up to three exact page URLs side by side and discover gaps within them. Here, you can uncover missing, common, and the number of keywords each URL ranks for.

Let’s quickly move on to the Serpstat backlinks analysis tools…

Backlink Analysis

As a full-fledged SEO tool, Serpstat offers backlink analysis tools that let you dig into website link profiles.

This powerful link-building and analysis tool is used to uncover your competitor’s link strategies, discover opportunities, and gain valuable insight into backlink profiles.

When you enter a URL in the search bar and run the search, the tool will return an overview of the analyzed URL link data.

This dashboard gives you an overview of the analyzed URL referring domains, linking pages, new referring domains, Serpstat domain rank (SDR), referring IP, external domain, backlinks, etc.

To explore these data further, click on the relevant link from the overview page or the side menu.

Either way, you get the same data report.

Under the backlink SEO feature, there are other helpful tools to analyze the URL data further:

• Anchors
• Top Pages
• Link Intersect
• Malicious Sites

Batch Analysis

The batch analysis feature allows you to quickly compare domain and keyword data of up to 200 domains at a go.

Domain Batch Analysis

Keyword Batch Analysis

You can analyze up to 100,000 keywords with the Serpstat Keyword batch analysis.

Before analyzing your keywords, you can set the filter and define the search engines. Also, you can select the parameters for keyword data – volume, keyword difficulty, cost, PPC competition, and result type.

Search Engine Storm

In the world of SEO and search marketing, search algorithms constantly need to change.

Serpstat search engine storm is a feature that monitors search ranking changes over the past 30 days.

The higher the storm rate, the more ranking has changed within the last 24 hours for both Google and Yandex search engines.

URL Submission

Search engines don’t often crawl web pages as quickly as webmasters might want. When you change your web page, you want the current version index as soon as possible.

Serpstat has a feature that allows you to submit up to 10,000 URLs to Bing and Yandex for indexing.

You’ll need to verify the domain ownership and ensure the submitted web page is under the domain.

Read this article for more details on how to use the Serpstat indexnow URL submission tool.

Serpstat Black Friday Deals

Now that we’ve explored some of Serpstat’s great features, it’s time to get Serpstat at an incredible discount price never seen before.

Serpstat is used and trusted by over 400,000 users worldwide. From freelancers, SEO professionals, and SEO agencies to in-house SEO professionals, every business can benefit from using Serpstat.

Existing Serpstat users get a 30% discount when subscribing to a 6- to 12-month plan. New customers who sign up for a Serpstat account get a whopping 40% discount when they subscribe to a 6- to 12-month plan.

That’s an excellent bargain for an SEO tool that rivals the likes of Semrush, Ahrefs, and Moz.