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If you’re one of my blog subscribers, you would have noticed I use Getresponse Email marketing software for newsletters services from this blog. But recently, and due to some financial issues, I had to cut down on expenses I run on this blog.
Part of my plans to cut down on expenses is to reduce the cost of the monthly email marketing services subscription. Since at this moment, I’m not getting much return on email marketing expenses.
So I decide to move to another email marketing service provider that cost less and still provide the necessary basic email marketing needs.
After a couple of research, MadMini email marketing service came up as a possible option.
I made the switch, and decide to get started with their FREE account to test drive the system and see if it meet my needs – a decision I am so grateful that I made. If not, I would have burned every single cent straight out of the gate.
So, Here is My Mad Mini Email Review – A Case Study.
After sign up with MadMini email services and log in, I admire the user interface. Simplicity and ease of access. Like many other email marketing companies, there are limitations to what you can actually do and can’t do with your free account.
But that wasn’t my concern anyway. Since I just want to walk around a bit before upgrading to their pro plan which starts at $10 per month for a list of 500 subscribers. With your FREE account, you won’t have the option of personalizing your subscriber’s email message.
Like mentioning their names in your outgoing campaign automatically.
And you’re limited to just one web form. All these are not my concern in all honesty, because I know that like all things in life…you get what you paid for.
Read full my case study of Mad mini email marketing review, you’ll learn a lot here today.
There is one thing that separates this MadMini email review from most competing articles out there, this is based on personal experience and not an affiliate product review or sponsored post.
So this is not about driving sales, but providing value to the concerned audience and helping you make better marketing decisions.
How it All Started…
The problem started when I couldn’t integrate my MadMini webform URL into optin form wp plugin.
Remember I told you that with MadMini free email account, you can only create one webform?
So I need an option to place another better-looking subscription form on a sperate page of this blog which happens to be a landing page for the sole purpose of collecting email addresses.
With the Getresponse web form code that I previously used, this process works out perfectly. I didn’t experience any issue at all, this makes me think of the same option for MadMini.
But I was wrong.
I tried all I could possibly do, and nothing seems to be working.
Even after following the detailed instructions given out by opt-in form. So I resolve to get the MadMini help desk involved in the process.
So I email their support center, and quickly a good guy responded back with detailed instruction. I followed through as explained but the same problem persists. You can read in the picture below.
This didn’t solve the problem either.
In the email above, the last line read “I think these should sort it out, but if you still run into issues, just point me to the form on your site and I can take a look”
I did as he said (I assume “HE”), and wrote back the page URL on my site where this web form is located. This is where it all began and the drama started to unfold.
His reply was that my page contains some violations of their terms and condition of services.
In his reply, I was made to understand that MadMini doesn’t send email messages on behalf of “make money online”, leads generation pages, and works from home, etc sites.
Take note: The receiver’s name is not my usual name you see here, yes that true. Akintayo Abiola is also my name. I was named Akintayo by my late grandfather and Abiola by my late mother. Shamsudeen is my first name, while Adeshokan is my Surname.
So altogether, my names are “Shamsudeen Akintayo Abiola Adeshokan“.
That’s a story for another day.
Lest keep going…
At first, I thought I fully understand this and think it was a kind of company policy to interrogate their customers so they get to know them better. Their business, how they operate, and how they get subscribers onto their list.
Granted, companies providing such services need to care about the safety of users. And shouldn’t encourage scams from snake oil marketers. Also, it shouldn’t be a heaven for dubious activities.
But from all I can tell, affiliate marketing is one of the best ethical business models online. And the last time I check, 90% of the so-called successful blogs out there make a good significant income from selling other people’s services and products.
We can continue to name drop hundreds of authority bloggers that have made life worth living for themselves, their families, and loved ones from running a successful affiliate marketing business online.
And the better part of this is that not a single one of them will tell you that he would have made anything good out from affiliate marketing business without an email list of subscribers.
This made us understand that using email marketing as a form of affiliate’s product promotion has been a traditional ethical practice on the internet.
Questions…lots of Questions.
I reply to that message above and before I knew it, it was like being in police custody receiving series of questioning. Then I began to wonder if these guys at MadMini understand what email marketing and internet marketing really mean. And what it actually means to be called an “internet marketer”.
They started asking a series of questions that made me think if they are just coming out of Harvard business school and never attempt to do online marketing.
First, they ask how did I get people on my list?
I explained and even point that if they want proof from my previous email marketing companies where I import these leads, I can show them.
Then a couple of questions followed which I reply to accordingly. From all these conversations, I could sense that I may have to undergo another series of questioning by the time I’m set to send out my first promotional email.
So I decide not to wait till that time, I proceed to make that time now.
I log in to my Mad Mini email account, compose my first promotional email and hit the send button.
Then this pop-up box showed up in my face.
It was written on it that my message would have to undergo screening before it could be sent out on my behalf. Since I am a new sender and that a MadMini rep would get in touch with me shortly.
As usual, they did get in touch and ask a series of questions again.
Now I’m beginning to get annoyed and just wanted to know their final stands on my type of email marketing needs.
In the promotional email, I composed, since my major monetization method is affiliate marketing, for now. And one of the sole reasons I’m working tirelessly to get as many subscribers as I can, so I intentionally insert an affiliate link in that email so as to know MadMini’s reaction to it.
And just like I was expecting, another round of questions followed.
This time, it was based on what relationship is my blog Cybernaira has with the company I am liking out to in my outgoing email – wp engine – The affiliate company I’m promoting.
Well, I responded again.
I told them my blog cybernaira is a blogging niche blog that writes on blog tips and tutorials. Wp Engine is a domain and hosting service provider I promoted on my blog as an affiliate marketer.
And it’s my duty as a blog author and internet marketer to advise and inform my audience of the latest happening in the industry. If there is an opportunity out there that I believe could be of benefit to my audience.
The next email I received from Madmini is that my mails won’t be sent because it contains affiliate links.
Now it is obvious these guys at Mad Mini don’t understand internet marketing.
I was like oh! What’s this?
That is just the beginning of what shock I am in to see.
I explore further and came across another BIG shock. In one of the emails from MadMini above, they point me to read their legal terms of service. I click on it and couldn’t believe what I was reading.
First, there was this line that states categorically that “Affiliate Marketing” is not allowed using Madmini email marketing services.
Then the next shocker.
Mad Mini Affiliate Program.
MadMini runs an affiliate program for their own email marketing service, of which publishers are invited to refer marketers to madmini for a recurring 25% commission.
Before you get excited of a recurring 25% affiliates commission, read the below carefully….
For a Product sale to be eligible to earn a referral fee, the customer must click-through a Special Link from your site, email, or other communications to the Mad Mimi site and sign up for the product during that session. The session ends once someone closes their web browser, navigates away from the Product Site, or otherwise leaves the Product Site without signing up for a product before leaving the site. If they leave the site, come back later on their own, and then purchase a product, you will not earn a commission. – Source
How do you define that?
We all know that in every 10 first time visitors that you refer to a product sale page, there is a good chance none will buy on their first visit. You need to send them a reminder four to five times through email conversation before maybe 1 or 2 eventually buy the product.
Now MadMini is telling you that if your referral didn’t make a purchase on their first visit and not just on their first visit, but during that particular browser session, you won’t get the commission. Even if that prospect returns back a couple of minutes later and reopens the browser tab to make the purchase – you’re not eligible for the commission.
This is a total pathetic.
What are cookies meant for and why do all other affiliates network programs use it? Honestly, this is my first time to read such an affiliate program rule.
I have joined several affiliate programs that cookies are for lifetime tracking, except that the customer formats his or her PC or made a purchase on another computer. You’ll always receive a commission on every purchase that customers made on the merchant site.
Also bear in mind that the MadMini affiliate program is meant for marketers who lived in the United States of America and or countries that have a tax treaty with the US.
Madmini also forbids you to use their email marketing services to send out an affiliate link that is meant to promote their own services. With this alone, it is obvious these people don’t understand internet marketing and its environment.
Updated 2016: Mad mini affiliate program closed in December 2016. Here is the company’s official announcement email:
So what next?
Now, I have to switch back the gear and get myself back to Getresponse. But before that, I would explore more to see if I could find an email marketing company ( that understands what marketing online means).
An email marketing company that provides basic email marketing needs that is easily affordable for me at this moment.
But one thing is clear, I haven’t use Aweber, so I can’t say anything about it. But among all email marketing service providers I have tested and use, Getresponse stands miles ahead of them.
Though a bit costly for beginners bloggers who are yet to make any decent return on investment. But honestly, it worth every cent you spend on it.
Madmini is not an ideal email marketing services company for a typical online marketer that is out there to make every cent count.
Mad mini, based on my perspective, is better used to coperate bodies, organizations, and individuals who operate their business in a kind of cute manner than being a professional internet marketer.
If you’re just sending out company announcements, the release of new products and services, company updates, and things like that, you “may” try out Mad mini-email marketing services.