The contents of this post assume you already know what affiliate marketing is and would not duel much on the definition of affiliate marketing but how to promote affiliate products with email lists.
But, for the benefits of those of us who are new to internet marketing.
Affiliate marketing is when you sign up on a merchant site to sell his products in exchange for a commission when you make a sale.
That is, you direct individual prospects to the merchant website and get paid a percentage of the transaction when the deal is finally sealed.
You can read a more detailed definition of affiliate marketing and how it works in this post if you’re totally new to affiliate marketing.
With that said, in today’s post, I want to show you one of the most powerful tools every blogger, internet marketer should have in their kits to market his affiliate products.- A must-have tool for anyone who wishes to make a living online.
The Email List of Subscribers.
If there is one absolute task every blogger should learn to master, then, that task is, building a list of email subscribers. There are many benefits await when you have good healthy email subscribers.
- You have your own traffic source.
- You have access to an existing audience.
- Drive traffic to a new blog.
- Make money consistently.
- Get direct feedback on your services and products.
The benefits are endless and are only limited by your own imagination.
In today’s post, I want to show you how to promote affiliate products with email lists. Subscribers who gave you permission to send them an occasional newsletter from your blog.
Steps in Promoting affiliate products.
The is what most affiliate marketer does:
- Sign up for affiliate products.
- Get affiliate links.
- Start promoting the links by driving traffic to the merchant website.
The above steps are good, but what happens if the prospect doesn’t buy right away? You lose them for good and will always buy an advertising package each time you need to market your affiliate products.
You’re running affiliate marketing without a blog, which is not the best of marketing strategies.
This is what Smart affiliate marketer does:
- Sign up for high demand affiliate products.
- Get affiliate links.
- Create a squeeze page or opt-in page to capture email subscribers.
- Drive traffic to his opt-in page and capture email addresses.
- Promotes his affiliate products through the email list.
- Keep nurturing his list for future marketing.
The latter process is by far the best way to promote affiliate products with email marketing and your own product as well. This is why an email list is your best tool when it comes to internet marketing.
Choose a Email Marketing Service.
First, we’ll want to see how to set up a good functional email form or better called it, opt-in page. Without this, all our effort in trying to entice the prospect to give out their email address will be in vain.
The first step to achieve this is to sign up for a good and reliable email marketing service company like OptinMonster. An email marketing company that makes your task easy and ensure you don’t lose your money while trying to make money.
There are several affordable email marketing services companies out there, but to save you the time and pain in trying to figure out which works best and why you should go for it. I have compiled four of the best ones out there. I have the opportunity to have used some and could tell first hand how good their service is.
Sign up with any of the above and create your newsletter campaign.
A list campaign is just a name given to each newsletter you set up to identify it. When you have multiple campaigns out-there you will understand while it is important to name each campaign you create with a unique name.
Lets move on…
First, we’ll want to see how we can build a huge list of email subscribers.
Like traffic, email marketing requires both quality and quantity. You need both active and plenty of email subscribers to really make money from your affiliate marketing.
This does not apply to affiliate marketing alone. Either you’re selling your own products, making an announcement on your blog, driving traffic to new release products, e.t.c… you need a huge volume of traffic to really get the best from your effort.
Now that you’ve signed up and created your first campaign, its time to copy the HTML code you’ll place in your squeeze pages. That will enable you to grab the email address of your prospect and created your web form.
Your email marketing company will provide you with this code. Depending on your needs, you might need to edit this code to reflect your brand. Follow their instruction and guideline, as each company has its own tool and guidelines.
All you need is your HTML code in the right place in your opt in page and you’re done.
Promoting Your Campaign.
This is where the real promotion starts.
Like driving quality traffic to a blog, you need to drive targeted traffic to your campaign so you don’t end up with a bunch of freebies that does nothing to your business except counting numbers.
The same principles that apply to generate traffic to a blog also apply to traffic to squeeze pages with a more aggressive approach since this is strictly pure business motivated.
Let me help you skip the worry over low-quality traffic if you want good quality targeted traffic, use paid ads.
No question asked, I have tried many free methods of building email subscribers but they just don’t worth the effort and time. You get nothing in return, they only make up for numbers in your list.
Save yourself the pain and get better traffic by paying for it. Run paid ads for your optin page, and see the result you’re waiting for.
However, you might want to combine both paid and free traffic methods, there is no harm in doing it.
Social media sites are a very good platform to promotes your campaign, Facebook, Twitter, LinkedIn e.t.c. Your blog post is one of your best tools to effectively promotes your campaign.
Write a blog post that will entice people to sign up for your newsletter and direct them to your opt-in page. One Golden rule to get a high opt-in rate is to give in exchange for email address valuable products to your prospect. It could be an eBook, a podcast, premium themes, e.t.c.
Offer valuable gift and people will willingly give you their email address.
What to do Before Promoting Your Campaign.
Some smart internet marketers argue that is best to have a product ready, so you redirect your prospect to the sales page immediately after they sign up. While some believe it is a bad approach to long-lasting business building relationships.
I have no grudges against any of the two methods. You’re best in a position to tell what works for you and what doesn’t. Some marketers have recorded great success with the former while some have seen a low open rate with the tactics.
I have tried both methods and will say either method works best. It largely depends on what you’re promoting, your type of audience, and your personal style of marketing.
Experiments with both methods and discover for yourself what works for you. Spotting one’s weakness and error sometimes is the best way to learn.
Managing Your List.
The section talks about how you should properly nurture your list so your unsubscribe rate is managed to the barest minimum.
Statistics have it that many subscriber opt-outs of newsletters campaign due to too many email delivery. Limit your email sending to preferably two outgoing emails per week.
This is good for many reasons :
- It allows your mail to get read and not taking as spam.
- The subscriber inbox doesn’t get filled up with your newsletter.
- It allows you to send out quality information.
- You get ready and plan ahead before sending out a newsletter.
It is bad business practices to always send out promotional messages only to your list. A good percentage of your newsletter should contain educational information that benefits your subscriber’s interest.
In fact, your newsletter should be another medium you teach your audience how to achieve their goals. If you make your newsletter a way to bombard your list with all your products marketing, then you stand the risk of losing them in no time or your mail would be marked as spam.
Give value in your marketing and let your list see a good reason they subscribed to your newsletter.
How to Find The Best Affiliate Products To Promotes.
Finding the right affiliate products to promotes is crucial to your internet business as it affects your income volume both in the short and long-term.
First, if your blog topic is centered around a specific topic, you’re unlikely to sell products that are not relevant to your blog topic even if that product is very high in demand.
Two, don’t promote low-quality products, and especially products you’ve not personally tried and tested. Remember, your audience trust in you is the most valuable product money can’t buy.
With that said, below are few quick tips to find the best affiliate products to promotes.
#1. Run Google Search.
This one works and will always work for researching the affiliate product markets. Whatever your blog topics or products of interest, type in your search term, and Google will present you with the most relevant options available.
#2. Visit Affiliate Networks Sites.
Here you will find thousands of affiliate products to promotes depending on your interest. And the good news is, it is “FREE” to join most legitimate affiliate network sites. They don’t charge a penny to become a member of their program.
#3. Your Competitors.
Save yourself the pain and headache, take a closer look at what, where, and how your competitors are promoting. This could help put you on the right track quickly.
Check the sidebars of your competitor’s website, and see things yourself. This will help you decide what’s working already and with good income potentials.
In conclusion, I hope this little piece of information will help you make the best of your internet marketing. If you enjoy this post and believe you have learned one or two things here today, do us a favor-
Share this with your social media followers. Tweet it, share it on Facebook, and help spread the work.