I have seen many marketing trends come and go. Some fade away so quickly, and some die slowly, but email marketing remained a viable content marketing channel for ages.
For many marketers, email marketing is their number-one traffic source with the highest ROI.
For every $1 spent, you should expect an average return on investment of $36.
However, managing an effective email marketing campaign can be challenging. It requires effort, knowledge, investment, and efficient email marketing tools.
But building, organizing, and managing a responsive email list with the right tools is not impossible or expensive.
In this post, you’ll learn about eight free email marketing service providers that let you build, manage, and grow a healthy email newsletter for free.
Best Free Email Marketing Tools For Beginners
Consider one of these eight free email sender service providers if you’re a beginner.
Also, if the monthly cost of running email marketing limits your ability to grow your list, you will find free or affordable email newsletter service providers here.
Some email marketing service providers allow up to 1,000 free email subscribers, while others allow up to 500.
Go through the list, and explore all free email marketing features suitable for your unique marketing need.
You can sign up with a few service providers to see which email marketing software fits your requirements.
Let’s walk through the list.
Getresponse is one of the oldest email marketing service providers on the internet.
Launched in 1997, Getresponse has over 20 years of experience in email automation software and marketing.
Getresponse has evolved from a simple email marketing tool to full-fledged marketing software.
You can build your email list, host webinars, set up Facebook ads, email automation, sell your products, etc., within the Getresponse app.
Getresponse now adds an AI email generator to its feature, allowing you to write better email copy and headlines effortlessly.
For beginners, you can sign up for a free Getresponse account, allowing up to 500 email list contact. Though it limits access to some of the advanced email marketing tools, like,
- AI Email writer – Compose emails with an AI generator.
- Event-based Automation
- Contact Scoring
- Unlimited newsletters
- Integrates with Shopify, Prestashop, or Magento.
- Advanced segmentation
- Web Push notification
- Marketing automation
- Sales funnel
- Advanced reports
- Cart Abandonment recovery
- And more
The Getresponse email marketing tool’s free services allow you to build and grow your list without committing your pocket.
Getresponse offers a 30-day free trial. No credit card is required, no commitment, and you can import your contact list from other tools.
I have used Getresponse for years before moving to Convertkit, and it’s by far the best email marketing software I ever used.
If you want to take your email marketing to the next level, start with Getresponse. You can access more tools and marketing features than many email service providers on the Internet.
Smartlead is one of the fastest-growing cold emailing software in the market. It ensures your emails always land in prospects’ inboxes with unlimited sender accounts and email warmups.
Featured as the Highest performer Winter 2023 in G2’s ranking, Smartlead offers auto-rotating email accounts. It means you can scale your outreach without worrying about daily email-sending limits and keep your email reputation intact.
Smartlead offers exclusive high-deliverability IP servers for each of the campaigns. Moreover, you can set up custom conditional email-sending triggers to automate the follow-up process.
Its Smartwriter integration helps you create personalized emails for your outreach campaigns. The master inbox gives you a 30 view of all messages and lets you control all the inboxes from one place.
Smartlead offers a 14-day free trial (no credit cards required) with 4 different pricing plans starting at US$ 33 per month. You can track email open rates, click-through rates, and reply rates of your email campaigns.
With Smartlead.ai, you can do the followings:
- Send cold emails with unlimited sender accounts
- Nurture leads with unlimited email warmups
- Send personalized messages
- Set up custom conditional email-sending triggers
- Auto-rotate messages in one click
- Ensure landing in the lead’s inbox with high-deliverability IP servers
- Manage and reply to all your messages with the master inbox
- Automate sales flow with actions like retweeting and connection requests
- White Label clients
- Track email open, respond, and click-through rates
It is a marketing tool designed to help you from start to finish, so you only need one marketing platform to manage your list, generate sales, publish content, and grow your business.
From building high-converting landing pages, sales funnel, automated email sequences, list segmentation, and analytics, Systeme.io has every essential email list-building feature.
You can create a blog, build your sales funnel, run membership sites, build your email list, and manage an affiliate program within the Systeme.io platform.
However, you can do the following with the Systeme.io email marketing feature:
- Set up automated email sequences.
- Build unlimited campaigns
- Create and send newsletters
- Get detailed email performance statistics.
- Set up workflow based on subscriber behavior or action.
- Set up automation rules to automate your business
- Send personalized emails
- And more.
4. Convert Kit
I used Converkit for the signup form on this blog when writing this line.
Convertkit is more beginner friendly and robust, yet easier to use than Getresponse; though it has fewer features, it is a free email sender for up to 1,000 contacts.
If you’re using email marketing software primarily for list building, landing pages, upselling, and sending email campaigns, Converkit is the right choice for beginners and content creators.
It allows up to 1,000 subscribers in its free account and sends unlimited email broadcasts.
This is sufficient to build up your email contact list and let the list pay for itself when upgrading to a premium plan.
ConvertKit is suitable for professional bloggers and creators, allowing you to run paid newsletters and segment the audience based on list interest, content upgrades, and send email incentives.
You can send email autoresponders with its drip email feature, sell digital marketing products, add additional team members, and integrate with third-party services.
For subscribers on the Creator Pro plan, you can run a newsletter referral program and access advanced reporting features.
ConverKit offers a 14-day free trial; you don’t need to enter payment info to access it.
Sendpulse offers marketers the tools to reach their audience on many platforms and devices and with personalized messages.
Whether you want to capture leads through SMS, web push, or emails or connect with your audience through a chatbot in real-time, you can achieve these with Sendpulse marketing tools.
If you’re an instructor, online course creator, marketing agency, or blogger, you can use Sendpulse to grow your business. There are many tools to help you reach your goals.
From landing builders to customer relationship management tools, subscription forms, payment processors, email marketing, email templates, automation, workflow, and more…Sendpulse has everything you need.
It is a powerful email marketing platform with many advanced tools to help marketers build, manage, grow, and scale their business with less effort.
Here are some of the top Sendpulse marketing features:
- Chat in real-time with your audience on WhatsApp, Telegram, Viper, Facebook, and Online with a chatbot.
- Create online courses and assignments, and give students certificates.
- Manage customers through Sendpulse CRM
- Create email campaigns.
- Build custom email automation.
- Create workflow automation
- Transactional emails.
- Drag and drop editor.
- Integrate with popular services like PayPal, woo commerce, Shopify, Facebook ads, Zapier, and more.
6. Brevo (Formerly Sendinblue)
If your business leverages email and SMS marketing to build an audience and sell more, Brevo is the right choice.
Beyond SMS and emails, Brevo offers various marketing and communication tools to reach your audience anywhere and on different platforms.
If you’re on a premium plan, you can reach your audience on WhatsApp, Push notifications, live chats, CRM, and chatbot.
Suppose you sell digital products or run an e-commerce shop. In that case, Brevo gives you tools to send automatic event-based emails to contacts after performing specific actions on your website.
This can help you significantly increase sales, traffic, engagement, and audience.
However, Brevo’s free plan is more generous than many email marketing tools I’ve ever used.
The free plan offers email automation, WhatsApp marketing, SMS, workflow, transactional emails, personalization, and more.
These are features on paid plans in many email marketing newsletter service providers.
Also, as a free user, you can add an unlimited contact list, access the email segmentation feature, customize the sign-up form, drag and drop, etc.
But you will have the Brevo branding in your emails.
This is fine if you’re focusing on growing your list and looking to upgrade as soon as possible.
For beginners, it makes sense to start list-building with Brevo and take advantage of its features and marketing tools.
Here are a few Brevo features worth mentioning:
- Landing page builder
- Email A/B testing.
- Automation Workflow
- Advanced templates language
- Optimize email delivery with send time.
- Contact geographical and device reporting.
- Heat Map Analytics reporting.
- Phone and chat support (Business Plan)
- GDPR Compliance
- Send transactional emails.
- Custom webhook
- Real-time email stats.
- And a lot more.
Brevo is a powerful email marketing tool for professionals, content creators, e-commerce business owners, and organizations looking to build customer relationships.
Mailerlite offers one of the best email marketing tools allowing beginners to build up to 1,000 free email contacts.
You can also send up to 12,000 email campaigns monthly on the free plan.
As a free user, you can access key features like email automation builder, landing pages, web forms and popups, website builder, and drag-and-drop editor.
The premium plan offers more advanced features like selling digital products, integrating with Facebook ads, auto-resend email campaigns, custom unsubscribe page builder, etc.
Mailerlite is competitively priced; the premium plan starts at $9/month, allowing 1,000 subscribers and up to 3 team members.
Free users can access email and chat support for the first 30 days.
Growing business users have access to 24/7 email support, while users on the advanced plan have unrestricted access to email and live chat support.
Mailerlite offers a 30-day free trial of its premium features, enabling you to try email marketing automation tools for free. And decide if it is worth the investment.
Mailchimp is a household name in the email marketing software industry. One of the oldest free email marketing services in the world.
Started in 2001, Mailchimp primarily focuses on small business owners enabling them to access email marketing tools to compete with big brands and build an audience.
Unless you’re willing to upgrade to a paid plan, Mailchimp’s free plan offers little to discuss.
The free plan allows 500 contacts and email support for 30 days. Plus, Mailchimp branding in every email you send.
It also offers pre-built email templates far less appealing than other email marketing services providers on our list.
The paid plan starts at $13/month for up to 500 contacts but offers more features like basic automated customer journey emails, A/B testing, 24/7 emails, and live chat support.
Suppose you require more advanced features like email automation, dedicated onboarding, workflow, custom-coded email templates, predictive audience segmentation, and a campaign manager and have more than 10k contacts; the price starts at $350/month.
Comparing Mailchimp with other service providers like Brevo, Getresponse, and Convertkit, it lacks features to compete in today’s fast-paced advanced technology world.
But here’s the sad reality: you can only discuss the best free email list-building software by referencing Mailchimp due to its popularity and large user base.
Suppose you want a simple platform to build contact and send email campaigns without worrying about engagements, tracking, automation, etc. MailChimp is beginner friendly.
Thus, here are some excellent Mailchimp email marketing features worth discussing:
- Integrates with over 300 apps and services.
- Pay-as-you-go plan – You can buy email credit and pay when you send emails.
- Send time optimization – Improve open rates and engagement level.
- Dynamic content – enabling content personalization for different audience segments.
- Advanced list segmentation
- Assign roles and set account permission levels for team members.
Editor’s Pick Best Email Marketing Tools
While many email marketing tools provide seamless and integrated services, their ease of use for beginners differs.
I have tried many email marketing service providers – Getresponse, Mailchimp, Aweber, Mailerlite, ConstantContact, Benchmark, Madmini, Omnisend, etc.
Based on experience, Getresponse and ConvertKit are more beginner-friendly and suitable if you require creating beautiful web forms.
Getresponse has better-prebuilt web forms, more tools, and allows up to 500 free contacts lists for free users. Now you can create an email subject line and compose a full email in Getresponse with AI.
However, you cannot access the autoresponder and other advanced email marketing features.
ConvertKit allows 1,000 free contact lists, effortless form creation, and high-converting landing pages.
If you require an all-in-one platform where you can build your business from one platform without disjointed tools, Systeme.io is a perfect choice.
You can build a blog, set up an e-commerce shop, integrate email marketing tools, organize webinars, create courses, manage affiliate programs, and all from Systeme.io.
Email marketing is a critical part of an online marketing strategy; with the right tools, you can build a responsive list, increase website traffic, and optimize your content for the target audience.
An effective email marketing campaign will also increase revenue, click-through rate, and engagements and help you sell more products or affiliate sales.
You can drive traffic on demand, send email broadcasts and newsletters, and bond with your audience uniquely and naturally.
From free to premium email marketing tools, there are endless possibilities to grow your audience and drive more sales revenue.
While there are many options, you should research, evaluate different features, know what you want, and choose wisely based on your business goals.
As I experience more email marketing software suitable for beginners, I will update this list to give you more options and features.