Looking for creative ways to boost your SERP exposure? Building a strong portfolio of backlinks can help improve your rankings on popular search engines like Google and Yahoo!
If you aren’t familiar with backlinks or SERPs (or Search Engine Result Pages), here’s a quick runthrough:
● A backlink is a hyperlink from one web page to another. If you’ve come across external links at the bottom of a web page, or within a blog post, those are backlinks.
● A SERP refers to the pages displayed by a search engine in response to a query– like the ones Google provides after you key in a search term.
According to Marccx Media, websites with more backlinks have a higher likelihood of ranking high on search result pages. Need new ways to improve your performance on SERPs?
Here are 3 Reasons Why Backlinks Help Your SERP Exposure.
1. It Adds To Your Credibility.
When other websites link to your pages, this implies that they trust your content enough to reference it.
Search engines acknowledge this. Thus, the more quality backlinks for your website the better your SERP gets.
However, you need be selective on which websites you associate with. In the same way that credible websites improve your search rankings, irrelevant websites can bring down your ranking.
2. It Increases Your Website’s Traffic.
Building a website and waiting idly for visitors is like organizing a party without sending out invitations. In a way, backlinks are invitations meant to spread the word and draw visitors to your site.
Unlike advertisements, backlinks are free. You’re making your website available for users side-by-side with other relevant websites. This increases the likelihood that your page will be seen, which, in turn, improves your SERP ranking.
However, it’s important to check who you associate with. Make sure that the sites linking to you are those that are relevant to your content.
In the event that you are linked with an irrelevant website, contact the other site’s administrator and request that they remove your link.
3. It Builds Your Authority.
It helps to see backlinks from a marketing perspective. Lending your website as a reference is a way of promoting “brand awareness” and establishing a voice.
Once other sites use your website as a source of quality information, your reputation among users and search engines will improve. As a result, this drives your rankings on SERPs and improves your exposure over a number of platforms.
The key takeaway?
Optimize your site by creating informative content utilizing effective keywords to acquire high quality backlinks.
Remember that Google’s algorithm is based on metrics that favor trusted and relevant content.
What is more, establishing a solid portfolio of backlinks can help dive the popularity and, consequently, the traffic of your website.
For more creative ways to build quality back links to your web pages, check out the infographics below.