Matt Cutts, Google head of spam search announces on twitter that Google have rolled out the much awaited Google Panda 4.0. Probably the first of it’s kind in this year.
What’s this all about?
Nothing new if you ask me; all Google algorithm updates are design to do one thing….weed out the bad boys from the good guys. Well, it depend on how Google sees you and your link building tactics.`
They are design to give more weight and credibility to sites that updates their blog with constant fresh quality content and that earn links naturally over sites that engage in illicit practice to game Google search engine.
This is expected to be a major update on Google algorithm and not just a refresh on data. We expect a major changes in the way Panda now identify sites and I guess you shouldn’t be surprise at this; since a couple of manual penalty being melted out on some guest blogging network.
According to Google, Panda 4.0 will have an effect on different languages to different degrees like the English queries for an example, ~7.5% of it queries where affected. So significant that a regular search engine user could easily notice.
For now; not much we could take from this Panda 4.0 update as we’re yet to see the full effect on website ranking. According to Matt Cutts statement;
Google is rolling out our panda 4.0 “starting today”.
This mean for now, it is an ongoing exercise not just a one time action. Keep close and watch your stats regularly to see what changes in your traffic or organic traffic you might notice.
Getting hit by Panda update is not what you’ll want to take lightly; better to protect your site from been hit than trying to cure the injury it has cursed you. Here are some quotes and complain from people that have witness the brutal effect of previous Panda updates:
“Getting hit by Panda is like having your business burned down, only in the real world you can rebuild. With Panda, there’s no coming back. Your business has been nuked.”