There are lots of blogging myths been inherited from generation to generations of bloggers; and the worst case is – most of us accept and believe these things without evaluating their true position or benefits.
Most of these blogging myths get thrown around and picked up by, most especially, beginner’s blogger. If you blatantly turn deaf ears to these myths, they are the least factors that could ruin your blogging career if you know what you’re doing as opposed what your blogging coach made you to believe.
Before you read further; be warned that some of what you will find on this list may surprise you or not in line with you – is okay. I will advise you dig deep in your search and come back here after that, and leave me a comment on what you discovered.
Debunk These 5 Blogging Myths!
Myths #1. Daily Posting Will Lead to Success.
I stand to be corrected on this – Just by posting daily won’t result in building a successful blog. You need to know what you’re doing and be definite as to what you want from blogging.
If you have to be posting daily to achieve success in blogging, then is obvious you’ve set yourself another 9-5day job. If you understand why marketing is important to the overall success of your blog, you won’t accept this as a factor that lead to successful blogging career.
If you’re in doubt about this fact, consider reading this post on infolinks by Derek Halpern of social trigger.
And unless you have a team of authors and editors, you will sure compromise quality with quantity.
Three posts per week are enough to build a profitable blog, unless you’re running a news or entertainment blog. Then staying up to date with current events is highly important in those niches.
Myths #2. Write for human, Not Search Engine.
Wait; don’t start throwing stones at me.
This is true and the best way to approach writing your post – I too, preach and promote this believe. But where many bloggers get this phrase wrong is thinking write for human, not search engines meaning not doing keyword research before writing articles.
If you’re just writing your articles without knowing what is popular, trending and marketable in what geographical location or worldwide, then is obvious you’re speaking to an empty chair and not pulling traffic from search engines.
There was a time I felt sick and could not updates my blog close to a month, that was when I realize the power of post optimization and referral traffic.
My traffic didn’t stop, in fact on some days it’s higher than most day I published content. Traffic keeps coming from search engines and links I had placed elsewhere on other blogs.
Don’t take write for human, not search engine as keywords research meaningless, no – it mean don’t stuff your post with your focus keyword in all paragraphs so your article reads awkward.
Search is still the highest activities internet users perform online; why not give your post a chance to get found.
Besides, organic traffic still remains the most targeted and rewarding of all traffic channels.
What gives me more worried over this assertion is that the top bloggers who delivers these sermons are bloggers with thousands of high rank pages in search engines that drives tons of free targeted traffic on daily basis to their blog.
These bloggers have writing on countless of keywords relevant to their niches and get ranked for almost anything. They have built community, established authority and gain the trust of their loyal readers.
So now they can confidently write post without aiming at any keyword.
As a beginner blogger, you have to find the balance between writing post that build community around your blog and post that stand the chance of pulling organic traffic. This way, you’re not putting all your eggs in one basket.
Even if you stop writing for months and your blog readers tired of seeing same old stuffs on the home page; search engines visitors will make sure your blog keep receiving traffic for as long as those post remain on first pages of SERP.
Time, circumstances, situations, knowledge, skills, determinations level, all these will determine how a certain advice will be of benefits to different individuals.
When taking advice from Probloggers, be aware of his status, credibility and authority in the field. Same tactics, strategies may not benefit you at the moment due to your current status and online popularity.
Write, write and write many keyword optimized blog posts that will continue to be relevant today, tomorrow and forever.
For sure, these posts won’t get rank on the first page of SERP immediately, but keep writing until Google shown mercy and give you a spot in search engine first page. When this happen, don’t stop at it, keep writing keyword optimized post till you dominate the entire first page of Google.
Myths #3. Readers Have Short Attention Span – Shorter Posts are better.
I have lost count on times I heard this in forums, bloggers communities and most especially, what I found out about bloggers who are making this claim is that they are the lazy type. Most of them have nothing to say, nothing to write about, they have no real life examples to relate to.
If this claim is true about web readers, then Probloggers like Darren Rowse, Pat Fylnn, Yaro Starak, Ramsay of Blog tyrant, shouldn’t have built such an amazing followers of blog readers; these bloggers are known for their constant long form of contents.
A good blog post is like a woman skirt; long enough to cover the whole subject and should be short enough to make it look interesting.
Don’t leave readers hanging, use whatever word count it takes to get your message across, but don’t start beating a dead horse. Remove unnecessary words, redundant phrases and make it one point per paragraph.
If the reader feels your post is helpful, he will surely read it to the last alphabet. I have read a blog post that is 4,500 plus word count, why do I have to read such a soap opera?
The answer is simple – the lessons contain in it are exactly what I need to learn at that time in moment.
Myths #4. Blog For Fun, Don’t Blog For Money.
Well, maybe you’re talking to Bill Gates who is already multi billionaire but if you’re talking to a man like me, then I had better find something else and not blogging.
Consider the entire hectic task associated with professional blogging, and the importance of blogs in our today’s society, is now glaring than ever why you should start blogging for money.
Why do you worry over alexa traffic data?
Why sweat over Google PageRank?
Why do you look for links in all places?
Why worried if you don’t post regularly?
Why do you build a Google friendly blog?
Why do you spend money building a list of subscribers?
Why do you worried over Google algorithm updates?
Why? Why? Why?
I guess hobby bloggers don’t care about all these mumbo jumbo.
Myths #5. Content is King.
Hmmmm! This is getting serious.
Who said content is not king? Did I hear you yelling at me? Yes, I quite agree with you on this, content is king but of what glory is a king without a shining crown on his head?
A coup has been arraigned and marketing is positioned to put that crown on his head – well polished. Without an effective targeted marketing channel even the highest of quality content writing by the most authoritative blogger will go down unnoticed – or at least only a few readers will see it.
But I tell you the truth, a mediocre writing post by an average blogger will get found more and go viral if giving the utmost exposure and targeted marketing communication channel its deserve.
Internet marketing is all about great awareness, effective connections, networking and great marketing skills.
If you’re a regular reader of this blog, you shouldn’t be surprise by my argument on this one. I always said it here times without number how marketing your blog should be more important to you than writing content.
Spend time writing your quality contents, but spend days, weeks even months marketing your quality contents. Only this way you can start seeing the reward of your brave efforts.
I wish you best of luck.