Traffic is the life blood of any online business, either you’re offering services or you’re selling products, you need to push your offer to the face of well targeted audience. You have two legal ways to do just that, PPC (pay-per-click) or SEO (search engine optimization).
With PPC which is better known as pay-per-click advertising , you have Google Adword program or Yahoo search marketing just to mention a few to run your advertising campaign.
This will enable you to have your ads displayed by the side of the organic search results; which gives you more visibility and exposure for your online business. Initially, you pay a certain fee based on the competitiveness surrounding the keyword you’re targeting.
When a user click on your ads through to your landing page, a predetermine amount of fee is deducted from your account till the last click is made on your account.
Another way to drive well targeted traffic is through search engine optimization (SEO) , which is regarded as a free method to drive traffic.
You have to follow SEO best practice to get to the first page of search result. Actually, this will not yield result fast as you may expect, there are many factors that determine how web pages appear on SERP. Before you decide on which one to choose, there are some questions you need to answer.
SEO vs PPC – Two Important Questions Before You Jump Into It.
1. Are You Doing Business ?
Honestly, there are two sect of marketers on the internet, those doing business and those looking for peanut.
If what you want from your online marketing is a pair of jeans and some nice timberland to boost your social ego, fine , is ok to try it out with SEO and wait till you’re able to hit first page and have your content regularly showed up in all major search engines.
But If you’re in for real business online, if what you want is a real legitimate business that will start taking care of your needs and those around you, the one you can call a company that may as well employ people , then I suggest you combine both SEO and PPC together, this way you start seeing your desired result fast and real.
2. Do You Have Advertising Budget?
Another question is your advertising budget.
How large or small it is will play a long role in deciding which one to go with. If you have no or relatively small advertising budget you may well decide to first try it out with SEO as this will give you an insight of how your offer will do in the market place before you start spending money on PPC.
However, is important to know that one major set back that relate to SEO advertisement is when search engine algorithms changes from time to time, this make some site losses their page rank and consequently their position in search result page.
But with PPC, you’re mostly in control of your traffic and business, you decide where and how you want to target your audience from.
Start small with PPC and test how things is doing before you set the scale higher and most especially it has a learning process…..so is also important that you take your time to know how it works before you dig deep into the pool.
All-in-all, SEO is best when you consider the fact that 86% of traffic are from organic search and people trust it more when they found a site from the SERP than from a sponsored ads or links.
But like I said earlier on, if you want to measure your result fast and know how things is working in quick time, PPC may be the right option for you but that also depend on what you’re doing online i.e if you have a product or services to offer in exchange for money.
The best way to go is to combine both and never miss out, which ever way it go. Did you know of a better way to promote your business online ? Leave your reply below.SEO vs PPC - Choosing The Right One For Your Business by Shamsudeen Adeshokan