With the ever-changing world of Google, Bing and other major search engines algorithms, is now more important for you to focus on present users with a first class website or blog. Focus on producing quality content, with a well beautiful blog design that speaks well of your brand name.
If you’re a beginner, just starting out on your SEO journey, or struggling to change the face of your blog, it could be over whelm trying to figure out what work best and what doesn’t.
On site SEO is in lay man’s term, they are search engines optimization that can be done directly on your blog without external element and basically contain some key aspect of your blog or website:
- Keywords your content contains.
- Your site url structure and the keywords it contain.
- Alt for your images. (For search engines spiders cause they have no eyes to see images).
- Blog interface, the overall design and site structure.
- Site map – XLM map.
- Internal linking within your pages and the content of each post.
- The Tags – title tags, Meta tags, H1 tag etc.
- Robots.txl file.
- 301 redirect.
- Fresh unique content.
- The loading speed of your site.
Apart from the above mentioned elements, there are three compulsory or rather important key technics or tactics to a better on-site SEO.
#1. Pillar Content.
No matter how well your blog/website is optimize, without fresh quality content for users to engage with, all other effort might completely be a waste of time. Focus on creating quality unique content regularly and all other factors will play in well.
Something good to always remember here is, you’re writing for human and not robot.
Good pillar content must do the following:
- Engaging the audience.
- Educate the readers.
- Inform the audience of new ways to do or achieve a goal or task.
- Entertaining the audience.
Put the above mentioned in mind when writing your next blog post and gradually your content will begin to attract good readership.
#2. A Good SEO Plugin.
Next in line to a better on-site SEO strategy is a better SEO plugin.
A good SEO plugin is like a watch dog that help keep an eye on the overall quality of your post. If you’re on WordPress, look no further than the WordPress SEO by Yoast.
Not using a better SEO plugin to decide the quality level of your post will certainly put all your effort in vain. If you’re not certain on how to set up yoast WordPress plugin follow the link here.
The above link contains a definitive guide to a better WordPress site higher ranking.
#3. Page Title.
Your page title communicates directly to all search engines what exactly your blog/website is all about.
The page title tag is that information that display at the top of your browser bar if the user over his mouse to it. It in summary tells what your website is all about and give the user what type of content to expect.
According MOZ your title tag should contain your brand name – primary keyword- secondary keyword. It is that piece of information that appears in between the opening header and closing header of a web page.
<title>Your page title</title>
Another good lesson to take here is, your title tag should be kept under 70 characters length including spaces. That is the highest character length that gets displayed in search result. And if longer than this, your title tag may get truncate in the SERP or another text display instead.
I hope you don’t want that to happen.
This post won’t be complete without a brief look at what off-site SEO is on the other hand.
I would conclude that off-site SEO are generally blog marketing and link building tactics you use outside your blog.
There is no limit to how you can manage the off-site SEO of your blog. You’re only limited by your imagination. One very good and proven tactics of improving the off-site SEO of any blog is by Guest posting on other blog.
Look for an authority bloggers with lots of audience and guest post on his blog, make sure this blog is directly relevant to your blog topic. So, users won’t be disappointed if they visit your blog too.
Social media marketing, blog commenting, rss feed, adword campaign, article directory submission, press release submission, linking to external blog etc are all part of off-site SEO of a blog.
What type of off-site and on-site SEO tactics have worked effectively for you? Share with us.The best way to stay up to date with our blog post is by subscribing to our News letter,so you don't miss out on any of our most valuable information. Thank you !