Online marketing these days is no doubt the creation of good quality content that attract and engage targeted audience, not just any king of audience but target traffic. Is all about effective direct communication with your audience without any form of direct sales pitch.
Before thinking of creating or promoting these unique content you need to have in place well pre-defined content marketing strategy that you must follow strictly to help decide what type of content you’re going to produce.
Obviously, no one want to start talking to deaf hears, or to an audience that doesn’t have any interest in what you’re saying.
Is best you know the steps to effective online content marketing strategy, so you don’t starting creating content upon content that no one cares to read.
How to Develop Effective Content Marketing Strategy.
The first step to achieve this feet is to identify whom your targeted audience are and what exactly do they want.
If you can identify your targeted audience and know exactly what they want, you’re half way there and the battle is 50% won. How do you know your audience?
The answer is simple; what do you have that you wish to bring on to the internet to market?
I hope you don’t mind I reply you with question?
But that is the trust, what you wish to market or exchange for money will determine who your audience would be and where to start searching for them.
For instance if you wish to sell on the internet a magic pill that get rid of weight in remarkable time then you know what type of content to produce that will help drive and engage your audience and where exactly to start looking out for them.
Though, sometime we may dive into a niche that not really have initial interest or passion for. If this be the case, then a very extensive research need to be carried out before you dive in.
Your next step will be where to promote your unique content so it get found and read by people who need it.
Searching For Your Targeted Audience.
The internet has made it so easy that you can now get and find your audience gathering in one crowded place online i.e social media sites, forums, online communities, groups e.t.c.
Effective content promotion is essential on the internet than producing the content itself. Visit these places and listen to what are their complains, their problems, what they normally discuss, how eager are they ready to find solution their problems.
All these will bring a whole new idea to your overall content marketing strategy and give you a fresh insight to what you should be publishing and how often you need to be publishing these content.
One golden rule here is, if you’re not competent with writing quality content yourself, out-sourcing will be better than you writing what will ruin your marketing campaign even before you could say “Jack Robinson”.
Out-sourcing here does not include heading over to fiverry or odesk to get some pretty cheap low quality bunch of out-dated articles, hired expert on the subject who are really into what they are writing about and not just some copy and paste freelance writers.
As a starter, paying for these expert services may be difficult and especially if you’re on tight budget. A way out is to find someone who will be ready to work with you on a long time basis and build relationship with. If possible you may agree on both having some percentage of the business profits, if things workout accordingly.
Scheduled Your Posting And Abide By it.
This is crucial and one that you need to pay close attention to.
For an effective and successful content marketing strategy to work out well, you will need to schedule your posting and make it frequent. But, don’t stretch yourself too thin to make this happen.
Three times posting per week is okay to get the best of your marketing effort, if you can go beyond that, good, but don’t kill yourself over quantity. If all you can come out with in a week is two quality post, don’t go over publishing three mediocre article because you want to meet up with three articles per week.
It will kill you faster than you think, and destroy the very thing you come to get.
Readers like to read fresh unique post each time they visit their favorite blog, so make sure you always have something unique and fresh regularly. This is where out-sourcing is very good in content marketing strategy.
If you can be sure of two quality post from your expert in a week, then you can add it up with one or two from your side. At the end you get more post regular on your blog.
Write Content That Solve Real Life Problem.
The internet is no different from our brick and mortal world, we live in it and have different problem also.
Addressing problem people are facing in real life in your content will go along way giving you upper hand over your competitors.
People come over on the internet to search for solution they are facing in their real world, so providing them with solution to these problem will definitely give you the boost you need to make that killer sales.
Your content shouldn’t be seeing as direct sales pitch but one that tends to help them solve their problem and provide value to the quality of their lives. At the beginning of this article, I made mention of knowing your audience problems, their discussion, their concern, how eager are they ready to find solution to their problem and so on.
If you’ve done your research on these aspect, then writing quality content that addresses their biggest fear won’t be difficult for you. You already know what their worries are all about.
Your content marketing strategy should not always talked about your brand or you, but your audience and their difficulties. Internet marketing is not all about you, but your targeted audience.
Internet marketing is all about creating quality pillar content that educate, engage, inform your audience, drive leads and maximize sales with good profits margins.
When you’ve found your voice in the sea of content marketing, repeat and rinse the process. But this time, it will be less difficult and challenging as you’ve known your audience and how to communicate with them.
Focus on what works and effective for you and build upon it till you achieve your desired result.The best way to stay up to date with our blog post is by subscribing to our News letter,so you don't miss out on any of our most valuable information. Thank you !