Last night I watched the popular Nigerian tv show “Night of Thousand Laugh” and was closely amazed at the massive crowd that turn out to watch the comedians entertaining them with different kinds of jokes.
I remember back in high school days, we have a couple of boys that crack jokes till our ribs crack, all for free.
Then, I ponder, how could thousands of adult step out of their homes to pay high fees just to get entertained for something they could easily found anywhere within the neighborhood.
- How did these comedians manage to build followers and acceptance in the community?
- How did they became such a commanding tone in their industry?
- How did they transform something free as cheap as jokes to something well sort after and paid for?
- How did they become the go-to-guy when it comes to comedy?
Don’t look further, there is only one answer to all these question, “Authority“.
These days not only will online authority build recognition, it also helps in creating the necessary search engine optimization your site need and consequently, the flow of traffic is endless when you build authority online and recognition.
Building online authority is not an easy task, but you’ve to attempt achieving it. The benefits worth more than the sacrifice. Here are a couple of task to get started with, if building online authority is what you want.
#1. Build A blog That Is Engaging.
The first step to building online authority is to create a blog that is engaging , informative, educating and entertaining. People will always remember your blog for one of the afford mentioned reasons. Create something worthy enough to plant a seed in the mind of your targeted audience, and they will always have you in their radar.
Make sure your content are of high quality information and not just some everyday blog post topics that can easily be found anywhere else online.
#2. Guest Post on Authority Related Blogs.
The benefits of guest posting can never be over emphasize, putting your content in front of established audience can go a long way helping you build authority online and boost your online reputation.
If you can get your article accepted and publish on high authority blogs in your niche, the better for your online portfolio.
#3. Create A Youtube Video.
As the second largest search engine on the internet, is easy to get notice and build your online authority. Creating a “how to” video that instruct or teaches how to do something or get task done in more simple way can get you the attention you need.
This video may not necessary get you the instant viral traffic, but will in the future help build the community for your brand name.
#4. Don’t Leave your comment Form.
The best way to send your readers off your blog is to leave your comment box only for readers to engage themselves. Participate in the discussion, and respond to at least every legitimate readers that leave comment on your article.
Provide value to your blog and make your readers feel they are part of the blog community.
#5. Update Your Social Status Regularly.
Just like a blog that is not updated often send signal to your audience that you’re not interested in the blog, social media status that lack regular posting or twitting is bad way to send same message to your followers that you’re no longer available.
Make your social profile interesting with beautiful images, informative post, sometime with funny jokes and attend to your comment box too.
#6. Create and Give Away Your Product for free.
This is a very good strategy that as been is existence and use by many top online marketers to build instant recognition and branding. It can be inform of eBook, podcast or video.
Create something of high quality and give it away for free, this way you’re not only creating awareness but building a long time future traffic for your business.
#7. Host Conference In Your Niche.
This is big and for the “BIG” marketers.
If you want something with massive result in no time, and you have the money, resource, connections to make this happen, go for it. If you’re blogger, host other top bloggers in your industry and make the event a memorable one with press in attendant to cover the event.
It could even turn out to be monthly or annual event, if well planned out and managed.
#8. Collaborate With Celebrity.
Recently, Samsung gave out one million copies of Jay-Z’s new album, Magna carta Holy Grail free to all galaxy phone users. They bought each album for $5 and gave it out for free. Samsung didn’t just look for music album to give away, NO, they went for something much than just the cd.
They knew Jay-Z is already a hits, a music icon in the industry, anything attached to Jay-Z would and definitely attract publicity and bring their product to another set of loyal audience.
And guess what, they are music lovers that will be more than ready to purchased a mobile device that good enough to play their favorites music while on the go just the way they want it.
It a win win situation for both party.
These are just few out of many possible ways to build online recognition and authority. I hope you can share with us several other methods that have worked out well for your business in building authority online in the comment box below.The best way to stay up to date with our blog post is by subscribing to our News letter,so you don't miss out on any of our most valuable information. Thank you !